IAM is universally acknowledged as the world’s leading IP business information provider. IAM was launched in July 2003 to address the need for organisations to maximise the value of their intellectual property and other intangibles, and to examine the strategies that they can put in place to do this. IAM is unique because it treats intellectual property as a business asset and tool, rather than simply as a legal right. With this unequalled appeal to the boardroom, IAM has firmly established itself as the only IP publication that many senior corporate executives read regularly.
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