Auto IP USA 2018


    9:00 AM  -  9:15 AM
    Welcome address
    9:15 AM  -  10:30 AM
    Success in the ever-changing landscape

    The automotive industry is a market of unabating change. With shifts in the industry players, the technologies, and the timeframes for the future, intellectual property is the key to success.

    • How is the market changing and what more is still to come?
    • Collaborating with partners and competitors: can this be a win-win?
    • Intellectual property at a global level: how regional and national differences and changes are affecting the global market
    • The emerging IP challenges on the new horizon
    10:30 AM  -  11:00 AM
    Networking break
    11:00 AM  -  12:15 PM
    Connecting Silicon Valley and Detroit

    Vehicle technology has seen a surge of new entrants into the auto market. While in the past it seemed the giants of Silicon Valley were set to battle the behemoths of auto, recent trends suggest that they might be sharing the road to the future.

    • The innovation and trends from convergence
    • The importance of partnerships for the future
    • The IP challenges arising from joint ventures and shared innovation
    • Who is leading the path to the future for auto?
    12:15 PM  -  1:15 PM
    Lunch and networking break
    1:15 PM  -  2:15 PM
    Patent defense strategies

    Owning intellectual property is only part of the plan; you also need to be able to protect and manage the risk that comes with it.

    • How has the PTAB impacted litigation strategies?
    • Litigation trends in the United States and beyond
    • Trends in technology licensing and the need for standards
    • Updates on standard-essential patent licensing and FRAND
    • The use of defensive platforms for protection
    • The view from Europe and Asia
    2:15 PM  -  3:15 PM
    Intellectual property in the supply chain

    The supply chain for automotive is a complex system with OEMs, Tier 1s and 2s, and many more players involved. With the addition of connected, autonomous, and electrified components, the complexity is only growing.

    • The sharing of liability across the supply chain
    • Successfully working with suppliers and after-market components
    • How to protect reputation, success, and profits
    • Building long-lasting, fair relationships
    3:15 PM  -  3:45 PM
    Networking break
    3:45 PM  -  5:00 PM
    The IP challenges in 2020 and beyond

    With the rapid shift in technology, existing and new players in the market are dealing with new technologies that are not built on the foundations of a century of success and innovation. While the petrol engine has been in existence since the birth of auto, electrification is still relatively new.

    • Connected, autonomous, and electrification: how to capitalize and succeed
    • Emerging issues around internal and external connectivity
    • Data and privacy
    • The impact of new technologies on existing technologies
    • Are design and brand rights becoming more important?
    5:00 PM 
    Close of day